Apple has overthrown Google to reclaim its title as the world’s most valuable brand for the year 2015. The company had a great surge in 2015 thanks to the huge success of its iPhone 6 and iPhone 6s, beating Google with a growth of over $70 billion. Microsoft came 3rd in the annual rankings made by Millard Brown, with just a little separating them from 4th-ranked IBM.
Left: T. E. Lawrence; Right: Peter O’Toole in Lawrence of Arabia (1962) In the southwest Jordanian desert, among the sandstone mountains of Wadi Rum, there is a face carved into a rock. The broad cheeks and wide chin are framed by a Bedouin kuffiyeh headdress and ‘iqal, and beneath the carving, in Arabic, are the words: “Lawrence The Arab 1917.” If you are visiting Wadi Rum with a tour guide, you can expect to be brought to this carving. You may also be shown a spring where Lawrence allegedly bathed, as well as a mountain named after his autobiography, The Seven Pillars of Wisdom, whose rock face has been weathered into a shape that does, from some angles, look a little like a series of pillars. I am familiar with the legend of T.E. Lawrence—fluent Arabist, British hero of the Arab Revolt of 1916, troubled lover of the Arab peoples—as well as with the ways the Jordanian tourism industry has capitalized on this legend. Nevertheless, I am still surprised when I hear someone mentio...

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